Company News, New Products

Covergirl’s New Eye Enhancer 3D Mascara Makes Eyes Pop

Infused with haircare-inspired ingredients, plant-based keratin and lifting waxes to keep lashes lifted and fanned out, the mascara works on all lash types.

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By: Lianna Albrizio

Associate Editor

Covergirl wants consumers to ditch their eyelash curlers and opt for the brand’s new Eye Enhancer 3D Mascara.    Designed with a 50-degree curved fiber brush to curl, lift and fan from root to tip, the product aims to provide a three-dimensional “up and out effect,” per the Coty-owned brand.   Infused with haircare-inspired ingredients, plant-based keratin and lifting waxes to keep lashes lifted and fanned out, the Leaping Bunny-approved mascara works all lash types. The transfer...

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